Tough economic times

As the financial crisis continues to unfold and we all seem to be settling into the expectation of a long recessionary period, I'm often asked by friends and colleagues, how does the current economic circumstance affect our efforts in building Famplosion. This is a daunting question to dive into for sure, and the easier approach would be to avoid thinking about what's going on all together. However, prudence demands taking some sense for what's to come, and attempting to divine the implications for what we're trying to build.

The worst case scenario is simple to grasp. Namely, raising the next round of financing for the company's growth is going to be a lot harder than we anticipated a year ago when we got started on this project. It might even be so hard as to be impossible.

With that worst case scenario in mind, we've been spending a lot of time really drilling into the business model and our company's core value propositions. What do we offer of value to the consumer? What do we offer of value to our partners, and how valuable is that going to be to our partners, really? What kind of revenue model can we truly expect to implement, and how do we really expect that revenue to grow over time? If we take the most dire or conservative expectation, will it be enough to keep this project going and our hopes alive?

The good news is that the need for what we're doing didn't go away when the economy changed under our feet. What I mean to say is that parents still need to spend time with their kids, and they still need a resource to help them find fun and important things to do together. The other thing we have going for us is that when economic times get tough, those are the best times to focus more on the most important things like friends and family. This is a time to redirect former expectations for wealth generation and focus that energy on building into the next generation which is our kids. I know my kids don't need me to drive a Mazarati as much as they need me to love them and spend time with them. This truth lends itself to our endeavor.

So, what does Famplosion do in the face of such extraordinary economic circumstances? We carry on. To be sure, we pursue a business plan that is as realistic in its approach as it is audacious in it's ambition, and maybe things take longer. But our goal here is to encourage parents to spend time with their kids. That goal can be pursued in the best of times as much as the worst.